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A Guide To Getting The Most Out Of Any Conference (Without Losing Your Mind or Your Schedule)
While Web Summit Lisbon in itself is one of, if not the largest, tech conference in the World, it does not only have a Centre Stage program that is entirely captivating, but it has 20 Summits within the conference, over 220 networking meetups, several masterclass tracks, a startup university, podcast booths, and so much more.
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Advising AI Start-Ups: From Product Validation to Founder Alignment
The journey of building an AI start-up is exhilarating, but can simultaneously be filled with challenges that extend far beyond the product. This is when you call in an advisor to help ease the path forward.
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What It Really Means to Build a Plane While Flying It
If you’ve ever led a team through chaos, launched a new idea without a perfect plan, or kept building while the world around you was already in motion, you’ve flown the plane while building it. It’s thrilling, isn’t it?
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Five Bold Predictions For What B2B Tech Marketing Looks Like In 2028
B2B tech marketing is evolving at breakneck speed, driven by the rapid advancement of AI, changing buyer expectations, and economic pressures reshaping organizational structures.
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Trust Is Crumbling in Marketing in 2025: Here’s What B2B Brands Can Do To Rise Above It
As discussed during the 2025 Informa TechTarget EMEA Summit in London, marketing, especially in the B2B tech sector, must now reckon with a fundamental question: if no one believes you, what good is your message?
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