#HireLouise For Expertise On
Revenue-driving GTM Campaign Strategy
Grow demand with easy-to-scale marketing-led Sales Plays, incl. GTM concept building and full-funnel customer engagements fueled by cost-efficient marketing programs.
Bold Brand Building & Market Positioning
Expand market mindshare and wallet share through clear, concise, and trust-building brand experiences that transform company perception across international markets.
Customer Converting Content & Communication
High-impact content and communication strategies that get you buy-in from audiences, manifest leadership, trust, and build business velocity across every stage of the buyer’s journey.
Scale smarter. Market with momentum.
At Momentum Marketing, I build and launch revenue-driving go-to-market strategies that deliver ROI in your first 90 days, and keep you scaling for 12+ months.
I step in as your fractional CMO, leading your B2B marketing strategy from idea to activation — including training your team to sustain it.
You can check out Momentum Stories for insights on my award-winning marketing strategies.
Building A Plane While Flying It
Real stories. Real strategy. Learn how 20+ years of building under pressure shaped the GTM mindset I now bring to fast-scaling B2B tech teams.
For founders, marketers, and operators navigating professional and personal growth at speed, this eBook unpacks the real-world lessons behind scaling strategy, hiring teams, and building globally.
But let me be clear: This isn’t a playbook. It’s a perspective.
MOMENTUM MARKETING
Get Inspired To Take Action
Learn about marketing strategies that work wonders, tech career insights, and stories about why others #HireLouise
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A Guide To Getting The Most Out Of Any Conference (Without Losing Your Mind or Your Schedule)
While Web Summit Lisbon in itself is one of, if not the largest, tech conference in the World, it does not only have a Centre Stage program that is entirely captivating, but it has 20 Summits within the conference, over 220 networking meetups, several masterclass tracks, a startup university, podcast booths, and so much more.
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Advising AI Start-Ups: From Product Validation to Founder Alignment
The journey of building an AI start-up is exhilarating, but can simultaneously be filled with challenges that extend far beyond the product. This is when you call in an advisor to help ease the path forward.
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What It Really Means to Build a Plane While Flying It
If you’ve ever led a team through chaos, launched a new idea without a perfect plan, or kept building while the world around you was already in motion, you’ve flown the plane while building it. It’s thrilling, isn’t it?
Momentum Marketing 