-
Untangling The Complexities of B2B Tech Marketing
The B2B tech marketing landscape is undergoing a radical transformation. As pressures from AI disruption, rising customer acquisition costs, and growing distrust in traditional marketing intensify, industry leaders are sounding a clear call: innovate or become irrelevant.
-
3 Cool Summer Campaign Ideas for B2B Tech Scaleups
While your sales team recharges, your audience heads out of the office, and things naturally slow down, your marketing definitely shouldn’t. The quieter summer months are an ideal time to stand out with campaigns that are timely, light, educational, and engaging.
-
How To Create Cut Through Content For B2B Tech Scaleups
If ROI is the most-used term in B2B marketing, content is a close second. But with a flood of whitepapers and videos, achieving standout storytelling is harder than ever. That’s why Darren Higham invited me to share my approach to building dynamic, scalable marketing stories in fast-moving tech spaces.
-
3 Steps To Follow For Effective Decision-Making When Decision Fatigue Hits
As I am a human who, like most of us, can get caught in decision fatigue because endless challenges and opportunities are presenting themselves, I had to find a mindset framework that would help me to make sure things get shipped – fast.
-
Building An Award-Winning Marketing Program With BrightTALK
Gain insights into how to build scalable, predictable revenue-driving marketing programs across Europe, Middle East and Africa that won TechTarget’s Archer Award ‘Digital Team Of The Year’.
Momentum Marketing
#HireLouise
Momentum Stories
Momentum Marketing 