Category: Tech Stories
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Five Bold Predictions For What B2B Tech Marketing Looks Like In 2028
B2B tech marketing is evolving at breakneck speed, driven by the rapid advancement of AI, changing buyer expectations, and economic pressures reshaping organizational structures.
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Trust Is Crumbling in Marketing in 2025: Here’s What B2B Brands Can Do To Rise Above It
As discussed during the 2025 Informa TechTarget EMEA Summit in London, marketing, especially in the B2B tech sector, must now reckon with a fundamental question: if no one believes you, what good is your message?
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Untangling The Complexities of B2B Tech Marketing
The B2B tech marketing landscape is undergoing a radical transformation. As pressures from AI disruption, rising customer acquisition costs, and growing distrust in traditional marketing intensify, industry leaders are sounding a clear call: innovate or become irrelevant.
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“In Silicon Valley, everyone has time for a meeting.”
Traveling for inspiration: This time around I had two weeks to spend. I divided them into two parts: one focusing heavily on cultural understanding and people diversity, and one focusing on network, creativity and knowledge gathering.
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What One Year in Tech Taught Me About The New New Thing
Come with me on the journey of my first year in Tech. A journey that opened my eyes to a New World striving in and developing the Digital Age that we are now in.
Momentum Marketing 