Over the past 20+ years, I’ve worked across more than 35 countries, helping teams launch, scale, and stay steady while navigating fast-moving, high-growth environments. From logistics to tech, from the back office to the boardroom, I’ve learned how to make real-time decisions with incomplete data, how to align a team mid-flight, and how to hold the vision steady when the runway disappears.
That’s what this eBook is about.
“Building a Plane While Flying It” is a collection of career lessons earned the hard way and with a lot of heart. It’s part strategy, part mindset, and part personal story. Because growth doesn’t wait for perfect timing. Neither does life.
In this first blog of the series, I want to explore the why behind the metaphor. For me, it’s always been about forward motion—rooted in curiosity, fueled by ambition, and grounded in experience. It’s about learning to see around corners. About building trust as you go. About choosing the next right move when there’s no clear path.
This is a story for founders, leaders, and builders who are figuring it out while doing it. If that’s you, I hope you’ll read along—and maybe recognize a bit of your own journey in mine.
[Download the eBook here] and let’s keep the conversation going.
Through Momentum Marketing, I act as a Fractional CMO and advisor to AI and SaaS start-ups and scale-ups. I help you build and launch revenue-driving go-to-market strategies that deliver ROI within 90 days, and keep you scaling for 12+ months. Book a strategy call with me today to learn how.
Momentum Marketing 